Email Campaign Web Applications

Email Marketing Software refers to a computer application which provides the ability to send bulk email to target audiences. The intent is usually to send newsletters or promotional materials to opt-in lists of subscribers, although the software can be used to send unsolicited email. The software typically includes a database that stores contact information, campaign statistics, and message history. The interface provides features necessary to run an email campaign, such as message sending, contact entry, contact importing, and reporting.


  • Ability to create and send personalized email using data from a customer database.
  • Ability to import customer lists
  • Automatic unsubscribe and bounce-back handling.
  • Ability to authenticate to SMTP and POP servers or send directly with an internal server
  • HTML and plain text editor for creating messages
  • Reporting features such as bounce-back reports
  • Tracking abilities such as tracking who has opened the email, usually by using a web bug

Why You Need It

Below are some of the more common reason why a online email campaign web application can help your company.

  1. Email Marketing software speeds up the process of direct marketing by sending personalized email messages to a customer or prospect
  2. A Gallup poll found over 67% of Internet users send and receive email regularly and email outranks other online activities including shopping, downloading music, or reading blogs.
  3. Most email marketing software includes a scheduler which can send emails automatically. This allows marketers to adhere to a marketing plan without much intervention.
  4. With email, frequency is free. A business or organization can communicate with people, keep teaching them, keep trying to turn them into customers. And it's free, which is attractive to any business trying to reduce costs.
  5. Business can use email marketing software to make their communications appear more professional. Many email marketing software packages include templates for attractive emails.